This qualification aims to provide the trainee with the knowledge, skills and competencies necessary to carry out the main administrative work in cultural and heritage institutions in terms of identifying the foundations, administrative functions and cultural policies, and shows knowledge and skill in providing and diversifying sources of financial support, financial sponsorship for cultural and heritage institutions, and marketing the cultural product and its aspects in cultural and heritage institutions. It shows knowledge and skill in managing cultural tourism and its international foundations, and understands festivals and heritage and cultural events and the mechanism of their organization.